A few months ago, Johan Groundstroem from Sweden got on the scale and was disturbed by what he saw. So disturbed that he decided to go on a diet. But not an ordinary diet – a hamburger diet.
You see, he wasn’t interested in eating all that health food like “algae soup and seaweed stew.” He wanted to eat food that he enjoyed. So he contacted the Swedish hamburger chain Max and asked for sponsorship. They agreed, and Johan became the Jared of Sweden.
Now 31 kilos (68.3 pounds) lighter, achieved in just 100 days, Johan has exceeded his weight loss goal of 20 kilos in 90 days. He’s shared his story on his blog, Minimize Me – and garnered media attention for it.
Now, you don’t have to give up your favorite foods to lose weight, but you do need to create a plan and stick to it. Johan’s suggestions:
1. Adopt a target and a menu – STICK TO IT AND DON’T CHEAT – EVER!
2. Motivation – Who could possibly backtrack on a weight-loss programme if they have nailed their colours to the mast on a website? In my case, it attracted a lot of attention and I’ve had to promise not to go over 100 kg again!
3. The food – Eat something you really like! Forget the algae soup and seaweed stew! I will continue to eat hamburgers, but with a side order of salad, water or milk instead. The difference is that I will now have to start paying for my hamburgers, isn’t that right Alexandra (wink wink).
4. Ask someone for help – A friend, a dietician, a personal trainer. Find a weight-loss pal! I have made lots of new contacts via my site, and these have meant an awful lot to me! Lise, you are a star – better motivation is hard to find!